"It's about the stories we tell, not the things we make."
Seth Godin
WHO I AM
A technology enthusiast with a background in product marketing, UX design, consumer insights, and communications. I've worked in a variety of industries with a vast portfolio of clients and enjoy creating a singular experience for the consumer.
FULL DISCLOSURE
My identity as a creative has been solidified since the very beginning. 5 year old me had seven journals dedicated to words I decided needed to exist simply because they sounded pretty. I dance, I sing, I read, I write. All of these personal qualities have led me to become what I am today - I want to tell stories, through words and through visuals. I want to tell stories that matter, that people don't talk about but want to hear. I aim to inspire, motivate, and reassure.
I've worn many hats: I was a high school student writing for a lifestyle magazine and a corporate communications intern for L'Oreal who introduced Southeast Asia's sustainable beauty project. I was a data analytics intern excited to learn about the impact of 5G and AI on communications, and a communications intern responsible for creating content for a startup. I had been a marketing associate given free rein to explore the areas of UX design, addressable marketing, strategy, and consumer insights. And finally, a product marketer with a goal of enhancing the user experience, introducing powerful products into the market, and supporting creators through their journey of discovery.
I'm passionate about advocacy, specifically digital education, and am committed to encouraging talent emerging from marginalized communities. My ultimate goal is to work for an organization that allows me to combine my passion for advocacy with my digital content creation skillset.
COOL BRANDS I'VE WORKED WITH
WATTPAD
GREAT PLACES I'VE WORKED AT
WHAT I BRING TO THE TABLE
MARKET RESEARCH & STRATEGY
Skills: Survey scriptwriting & deployment, heuristic & competitive analysis, deck building
Tools: SurveyGizmo, SurveyMonkey, G-Suite, Qualtrics, Powerpoint, Keynote, Mailchimp, ListServ
DATA ANALYSIS
Skills: Data visualization & analysis, critical thinking
Tools: Microsoft Excel, Tableau, Aploris
UX DESIGN & CONTENT CREATION
Skills: Wireframing, UX research & competitive audits, prototyping, task flow, newsletter distribution, blog writing
Tools: Sketch, Figma, Miro, Adobe Creative Suite, ListServ
PRODUCT MARKETING AND GO-TO-MARKET
Skills: SEO/SEM, KPI tracking, performance analysis, keyword research, meta descriptions & titles
Tools: Google Analytics, Linkedin Ads, Facebook Ads, Salesforce CRM, Wordpress, Firebase, Alchemer