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June 2019 - March 2020

GALE Partners - Marketing and Research Associate

Conducted market research through survey building, distribution, and analysis. Created wireframes and used heuristic analysis to perform competitive audits. Used data analysis to identify customer segments and target markets. Employed Google Analytics, Facebook Ads, and Linkedin Ads to promote clients and track KPI's. 

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May 2018 - March 2019

FirstSynch - Communications Intern

Coordinated marketing through content creation for blog posts using SEO/SEM best practices, and social media. Created and developed a podcast to increase engagement. Spearheaded career-fair marketing, and acted as a liaison between students and employers. Aided in site development by identifying essential design and functionality elements.

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April 2014 - May 2014

NOW! Magazine - Editorial & Advertising Intern

Communicated with media personnel to increased brand exposure. Spearheaded "Beauty for a Greener Living" campaign promoting sustainable beauty. Aided in Georgio Armani product launch. Developed a media marketing deployment tracking strategy. 

Created advertisements and creative editorials. Produced articles for various sections of the magazine, including lifestyle and travel. Attended editorial meetings and strategized pagination of articles and advertisements. 

WHAT I BRING TO THE TABLE

June 2018 - August 2018

Ericsson - Data Analytics Intern

Created daily financial forecasts. Conducted 5G market research and built decks to ensure company-wide progress updates. Developed monthly governance packages to track project performance. Identified project deployment issues and increased overall efficiency. 

May 2014 - July 2014

L'Oreal - Corporate Communications Intern

University of Toronto - Communications Intern

Composed and distributed a weekly newsletter. Designed all graphic and web content for student and faculty consumption. Headed promotions for all events and campaigns relevant to the school. 

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MARKET RESEARCH & STRATEGY

Skills: Survey scriptwriting & deployment, heuristic & competitive analysis, deck building

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Tools: SurveyGizmo, SurveyMonkey, G-Suite, Qualtrics, Powerpoint, Keynote, Mailchimp, ListServ

DATA ANALYSIS

Skills: Data visualization & analysis, critical thinking

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Tools: Microsoft Excel, Tableau, Aploris

UX DESIGN & CONTENT CREATION

Skills: Wireframing, UX research & competitive audits, prototyping, task flow, newsletter distribution, blog writing

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Tools: Sketch, Figma, Miro, Adobe Creative Suite, ListServ

COMMUNICATIONSAND DIGITAL MARKETING

Skills: SEO/SEM, KPI tracking, performance analysis, keyword research, meta descriptions & titles

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Tools: Google Analytics, Linkedin Ads, Facebook Ads, Salesforce CRM, Wordpress

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